This moment of transformation called for a complete redesign of the gallery’s visual identity.  From the gravity of the bunker’s history — but even more so from the gravity of its architecture — emerged the idea of creating a visual identity that would not mimic its weight, but rather counterbalance it. Where the site imposes mass, the identity introduces lightness; where concrete dominates, transparency takes hold. The result is a branding system that feels modular, open, and deliberately ephemeral — a visual counterpoint to the monumental setting it inhabits.

At the heart of the identity is a flexible visual language built from overlapping, semi-transparent rectangles in a palette of deep blue, yellow, and soft pink. The blue references the airtight doors of the shelter, grounding the design in the physical history of the site. The yellow and pink provide warm, translucent layers that evoke ideas of lightness, openness, and adaptability. These elements can be dynamically overlaid on photographic material from exhibitions, giving each application a unique character while maintaining visual coherence.