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Conceptual Product Design / Branding
UAS Munich
Blender / Creative Cloud
( 2021 )
Antidote
Sustainable beauty products are often boxed into the eco-friendly niche, making them appealing only to a specific audience while ignoring the industry’s bigger issue — waste. Luxury skincare is notoriously overpackaged, using layers of plastic and decorative wrapping to enhance perceived value, creating unnecessary single-use waste. Antidote challenges this by proving sustainability and high-end design can coexist, making eco-conscious choices desirable without compromise.
At the heart of Antidote lies a simple yet radical question: How can we create a highly aesthetic product that rivals luxury skincare while ensuring sustainability is effortless? The answer is a cradle-to-cradle approach — where sustainability isn’t an added feature but an inherent part of the design. By choosing Antidote, consumers automatically make an eco-conscious decision without sacrificing quality, aesthetics, or convenience. This mindset shaped every aspect of the brand, redefining what sustainable beauty can look and feel like.And that’s how the name Antidote also came to be — a remedy not just for youthful, healthy skin, but for the environmental harm a like.
The design of Antidote draws inspiration from the 1920s — an era before mass consumerism and disposable culture, when products were crafted to last. This period is synonymous with luxury, elegance, and an almost ethereal sophistication, making it the perfect reference for a brand that challenges the typical "eco" aesthetic. Rather than leaning into the overused language of sustainability, Antidote embraces a timeless, high-end look that feels indulgent and desirable. The result is a brand that doesn’t just stand for sustainability — it redefines it, proving that eco-conscious choices can be just as luxurious as their conventional counterparts.
Antidote reimagines skincare packaging with a nearly waste-free system centered on two innovative components: The Drop and The Vial. The Drop contains the skincare formula and is crafted from a fully compostable material, eliminating plastic waste entirely. The Vial, a sleek and durable container made from high-quality glass and metal, is designed for longevity. Instead of discarding empty containers, individuals simply replace the Drop, which naturally decomposes, breaking the cycle of disposable packaging. This refillable approach doesn’t just reduce environmental impact — it elevates the skincare ritual, making sustainability effortless and elegant.
The Antidote experience extends seamlessly into its digital platform, where innovation meets personalization. Upon visiting the website, customers are guided through an intelligent skin assessment powered by AI. By answering a series of tailored questions about skin type, concerns, and goals — or by uploading a photo for more in-depth analysis — the system crafts a skincare routine uniquely suited to each individual. This personalized approach ensures that every formula delivered is both purposeful and effective. In the “My Antidote” section, customers become part of a larger community, sharing their routines, photos, and results in a space that feels more like a lifestyle hub than a store. And with the option to subscribe, the ritual becomes effortless — refills arrive just when they’re needed, ensuring the routine stays uninterrupted and the skin always cared for.
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